type specimen poster
ART DIRECTION | EDITORIAL | PUBLICATION
project overview
“Ay puki mo” is a phrase used in moments of clumsiness, with a mix of humor making light of a mishap. Despite its literal translation, it’s generally used in a non-offensive context or in informal settings among friends. Although the phrase may seem unrelated on the surface, it serves as a reminder of the societal challenges surrounding women’s reproductive health in the Philippines. By recognizing and addressing these issues, communities can work towards ensuring that all women have access to comprehensive and dignified healthcare services.
execution
Initially conceived as a type specimen, foldable booklet with a poster on the back, the project evolved into a series of three posters. The expanded format was designed to enhance the awareness of proper feminine products, reproductive healthcare, and promote overall mental health in response to these challenges.